DEXTools

Starting Point

October 2022. 

DEXTools counted 6M visits each month.
What most users do not know is that DEXTools has a token, $DEXT, which is used in their ecosystem. 

The goal of the client is to:

  • Increase social media presence.
  • Generate more recognition of the token.
  • Positive influence on the token performance.
Our solution

Our team has implemented a comprehensive Twitter and Reddit marketing campaign for DEXTools, aimed at increasing the visibility and recognition of their token, $DEXT.
Throughout the campaign, we diligently monitored popular posts, actively engaged with users, and provided valuable information through a combination of impactful tweets, detailed threads, and informative articles.
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In addition, we identified a need for an interface that could consolidate and present crucial data about $DEXT in a user-friendly manner, leading us to develop The Burn Dashboard.
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This powerful tool empowers users to effortlessly access and comprehend essential data, highlighting the token's strengths.
Not only does it serve as a valuable resource for token holders seeking relevant insights, but it also acts as a brilliant marketing tool for the project or company itself.

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Final Results

The final result was an enormous success, leading the client to have:

  • More than 10M impressions on the social media covered.
  • Growth of monthly visits on the platform: from 6.7M to 15M.
  • More than 35.000 organic Twitter followers.
  • 416% $DEXT growth in USD: from 0.12$ to 0.62$.
  • 19% growth of $DEXT holders: from 14123 to 16792.
  • Best article written on DEXTools cit. CMO Frederic Fernandez (link).

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